The alteration of each print makes them individual and one of a kind.
Also printed on 10ml thick archival paper, the Keep Calm series broadens the original conceptual theme of Carry On, based around western motivational posters and mantras, extending the motivational cliche from its generic notion and into the social platform; exploring the individual ego in context with the slogan's cliche.
The Keep Calm series previews its first altered print on Friday, April 27th at Rufus Rukus Gallery in Brooklyn, NY.
